BitaBakery — Digital Dessert Studio
Customer stories . 2021
A visual, customizable, and guided dessert-ordering platform that transforms Instagram DM chaos into a structured, immersive shopping experience.
01
The Vision
BitaBakery began as a boutique dessert studio on Instagram — handcrafted macarons, artistic wedding cakes, dessert tables, and a growing line of healthy treats. But as demand grew, the limits of selling through DMs became impossible to ignore.
Their question was simple:
“How do we turn our dessert artistry into a digital experience that feels just as playful, flexible, and premium?”
Customers wanted to:
— Build custom cakes
— Specify colors, flavors, styles
— Share inspiration photos
— Ask about ingredients and dietary constraints
— Order healthy swaps or macro-friendly desserts
But the process was messy:
Endless DMs, screenshots, inconsistent pricing, and no structure around customization.
BitaBakery needed a flexible platform that could:
Show products in rich detail
Support deep customization
Guide customers through complex orders
Maintain the boutique, hand-crafted charm
And it had to turn organic DM chaos into a curated digital experience.
A motion-rich, 3D-inspired interface that lets customers rotate, tilt, and explore desserts from every angle, creating a premium, immersive shopping experience.
A structured yet flexible menu system that organizes BitaBakery’s chaotic product lineup while keeping creativity, customization, and seasonal magic intact.
A guided creation flow where customers can choose occasions, set dietary rules, customize flavors and décor, and finalize detailed, high-value orders with confidence.
An integrated chat that replaces Instagram DMs, giving customers real-time guidance while allowing the bakery team to review configurations, suggest upgrades, and streamline communication.
02
Complex Menu at Scale Without Losing Creativity
BitaBakery’s challenge wasn’t just operational — it was conceptual.
Their offering was intentionally fluid:
cakes, tarts, dessert tables, healthy snacks, seasonal drops, custom creations, and “secret menu” items.
The complexity created real problems:
A 3D-inspired, motion-responsive interface that turns desserts into interactive objects. Customers can rotate, tilt, zoom, and explore every detail — making the ordering experience feel premium, playful, and deeply visual.
A guided configurator that simplifies even the most complex custom orders. Users choose occasions, set dietary needs, customize flavors and décor, and finalize designs with clarity — reducing back-and-forth and unlocking more creative orders.
Taming the chaos without killing the magic
The catalog had no clean structure.
We needed to organize it while protecting the creativity that defined the brand.
High-value bid approvals
Accurate accounting
Stable media deliver
Showing, not telling
Instagram photos weren’t enough.
Customers needed:
3D-like perspectives
Layer views
Color previews
Height/scale understanding
Simplifying complex orders
Wedding cakes, fitness meal plans, corporate events — each had completely different requirements.
Subscriptions & VIP tiers
Order management
Shipping orchestration
Accounting, fees, commissions
Auctions with complex timing rules
All while staying cost-aware, fast, and scalable for a growing startup.
Together, these elements transform BitaBakery from an Instagram-driven business into a curated digital dessert studio.Together, these elements transform BitaBakery from an Instagram-driven business into a curated digital dessert studio.
03
Experience Architecture
Products can be:
Rotated
Tilted with device motion
Zoomed into for texture and detail
Micro-animations reveal:
Layers
Toppings
Décor changes
Color palette shifts
Transitions between variants feel tactile and intentional — more like a boutique product showroom than a bakery menu.
We designed a multi-lane menu architecture:
Wedding & Event Line
Tiered cakes, dessert tables, thematic collections
Inputs: guest count, palette, theme, constraints
Healthy & Sporty Line
Protein bars, macro-friendly desserts, low-sugar items
Filters: gluten-free, vegan, sugar-free, dairy-free, high-protein
Everyday Treats & Gifts
Macarons, tarts, seasonal specials
Behind the scenes:
Base product models
Layered variants
Add-ons
Delivery options
Allergen rules
Pricing logic
The user sees something simple and beautiful.
A guided flow for custom orders:
Choose occasion
Wedding, corporate, fitness, baby shower, etc.
Set constraints
Budget, dietary rules, guest count
Customize components
Base, flavors, fillings, décor style, colors
Optional healthy swaps
Blend guilty & guilt-free in a single order
Review & finalize
Visual summary + transparent pricing
but tuned for slower, deliberate, high-value browsing.
3D & Motion-Responsive Product Overviews
The system quietly handles the combinatorial complexity.
This replaces weeks of DMs with a structured, enjoyable process.
Products can be:
Rotated
Tilted with device motion
Zoomed into for texture and detail
Micro-animations reveal:
Layers
Toppings
Décor changes
Color palette shifts
Transitions between variants feel tactile and intentional — more like a boutique product showroom than a bakery menu.
We designed a multi-lane menu architecture:
Wedding & Event Line
Tiered cakes, dessert tables, thematic collections
Inputs: guest count, palette, theme, constraints
Healthy & Sporty Line
Protein bars, macro-friendly desserts, low-sugar items
Filters: gluten-free, vegan, sugar-free, dairy-free, high-protein
Everyday Treats & Gifts
Macarons, tarts, seasonal specials
Behind the scenes:
Base product models
Layered variants
Add-ons
Delivery options
Allergen rules
Pricing logic
The user sees something simple and beautiful.
A guided flow for custom orders:
Choose occasion
Wedding, corporate, fitness, baby shower, etc.
Set constraints
Budget, dietary rules, guest count
Customize components
Base, flavors, fillings, décor style, colors
Optional healthy swaps
Blend guilty & guilt-free in a single order
Review & finalize
Visual summary + transparent pricing
but tuned for slower, deliberate, high-value browsing.
04
Build Phases
Phase 1 — Discovery & Menu Modeling
Completed
Mapping the product ecosystem, defining categories, constraints, dietary structures, and use cases.
blur-glass aesthetics, calm and premium motion language, gallery-like tone.
Phase 2 — Experience Design & 3D Prototyping
Completed
Designing the visual identity, motion language, 3D-inspired product views, and menu architecture.
Phase 3 — Configurator & Operational Backbone
Completed
Building custom-order flows, pricing logic, dietary rules, packaging, and delivery systems.
Active
Phase 4 — Chat + Concierge Layer
In Progress
Enhancing real-time support, templates, and workflows for large event clients.
Discover
Support
Mentoring
Simplifying
Projection
Advice
Browsing
Inspecting
Because we bring more than visuals. We bring outcomes.
