Real Estate Intelligence Platform
Customer stories . 2023
PinarliGlobal Platform Fabric
A Zillow-style, map-driven real estate ecosystem built specifically for Turkey, combining listings, location intelligence, pricing analytics, and professional tools for agents and developers — all in a multi-language, globally accessible platform.
01
The Vision
PinarliGlobal wanted to become the default starting point for buying, renting, or investing in Turkish property.
Their goals:
— A marketplace where every property in Turkey can be discovered easily
— A map-first search experience inspired by global leaders
— Neighborhood-level insights and market analytics
— A platform that serves locals, investors, and international buyers
— Tools for agents and developers to manage listings, leads, and campaigns
— A UX that inspires trust in a market where decisions are high-stakes
They didn’t want “another classifieds site.”
They wanted a complete real estate decision platform for the modern era.
PinarliGlobal set out to become the definitive entry point for real estate in Turkey — the place every buyer, renter, or investor starts their search.
They aimed to build a platform where every property category is discoverable, supported by a map-first search that feels global-grade.
Users should see neighborhood insights, pricing trends, and context, not just listings.
The experience needed to support locals, international buyers, agents, and developers with equal clarity.
The ambition was to go beyond a listing site and deliver a full real estate decision ecosystem for modern Turkey.
Recreating social “stickiness” without social chaos
check result1. Map-First Property Search
A Zillow-style search experience tailored to Turkey, with powerful filters, draw-on-map tools, and instant results that make finding the right property feel effortless.
2. Neighborhood Intelligence
Built-in insights for every area — price trends, lifestyle indicators, transport access, schools, and investment signals — helping users understand context, not just listings.
3. Smart Pricing & Analytics
Social features like commenting, following, and simple engagement patterns that create interaction and community.
02
A National Market With Fragmented Digital Reality
Turkey’s real estate ecosystem is complex:
Fast, intuitive property discovery with powerful filters and draw-on-map tools.
Clear price trends, lifestyle info, and nearby amenities for smarter decisions.
Search Expectations vs. Real Data Conditions
Users needed to search by:
City, district, neighborhood
Room counts (1+1, 2+1, etc.)
Amenities, sea views, title deed eligibility
Metro proximity and investment factors
But available data was fragmented, inconsistent, and not structured.
Understanding Real Value
Listings alone don’t give clarity.
Investors also need:
Price histories
Market trends
Yield expectations
Comparable listings
The old digital landscape didn’t offer this.
Serving Locals and Global Buyers
Turkey attracts buyers from:
Europe
Middle East
Central Asia
Global investors seeking rentals or citizenship routes
Each audience searches differently, uses different currencies, and needs different trust signals..
Together, these elements create a luxury-first auction experience where discovery feels effortless, interactions feel intentional, and the platform comes alive with motion, community, and visual richness — all without overwhelming the user.
03
Platform Architecture & Capabilities
A fast, Zillow-inspired interface tailored to Turkey:
Search by neighborhood, district, or landmark
Draw-on-map zones for custom areas
Filters for property type, room count, price range, new build vs. resale, and more
Micro-badges for sea views, metro access, citizenship eligibility
High-quality photos and video galleries
Real-time updates on filter and map interactions
Built mobile-first with caching and performance optimizations.
Each area includes:
Average m² pricing
Price history
Typical property types
Lifestyle indicators
Transport access (metro, bus, major roads)
Key POIs (schools, hospitals, malls, coastal zones)
Users understand not just the property — but the context around it.
A pricing model built from:
Historical listing datasets
Property attributes
Building age, amenities, location factors
Outputs include:
Suggested price ranges
Fair market indicators
Below/Above market signals
This helps buyers negotiate confidently and agents price responsibly.
Map-First Search & Discovery Layer
Neighborhood Intelligence & Market Insight
Price Estimation & Analytics Engine
A fast, Zillow-inspired interface tailored to Turkey:
Search by neighborhood, district, or landmark
Draw-on-map zones for custom areas
Filters for property type, room count, price range, new build vs. resale, and more
Micro-badges for sea views, metro access, citizenship eligibility
High-quality photos and video galleries
Real-time updates on filter and map interactions
Built mobile-first with caching and performance optimizations.
Each area includes:
Average m² pricing
Price history
Typical property types
Lifestyle indicators
Transport access (metro, bus, major roads)
Key POIs (schools, hospitals, malls, coastal zones)
Users understand not just the property — but the context around it.
A pricing model built from:
Historical listing datasets
Property attributes
Building age, amenities, location factors
Outputs include:
Suggested price ranges
Fair market indicators
Below/Above market signals
This helps buyers negotiate confidently and agents price responsibly.
04
Build Phases
Phase 1 — Market Modeling & UX Definition
Completed
Mapping Turkish real estate patterns, user segments, and neighborhood data.
Phase 2 — Search & Mapping Engine
Completed
Building map interactions, filters, listing cards, location models.
Phase 3 — Data & Pricing Intelligence Layer
Completed
Price estimation, neighborhood analytics, trend modeling.
Active
Phase 4 — Professional Dashboards
In Progress
Listings management, lead tracking, developer project tools.
Phase 5 — International Buyer Experience
Planned
Expanding languages, currencies, guides, and trust-building flows.
Discover
Support
Mentoring
Simplifying
Projection
Advice
Browsing
Inspecting