Industrial Digital Transformation

Customer stories . 2024

Novin Sanat Platform Fabric

A unified, globally optimized industrial web platform that turns a fragmented WordPress site into a structured, SEO-ready, ERP-connected operating layer for one of the Middle East’s leading food machinery manufacturers.

Novin Sanat Platform Fabric

01

The Vision

Novin Sanat is a major engineering force in the food processing machinery industry:

— 20+ patents

— CE-certified equipment

— Full production line engineering

— Exporting to 30+ countries

— World reference for fully automatic falafel machines

But their digital presence didn’t reflect their industrial leadership.

Their goal was clear:

Build a digital platform that communicates the company’s global capabilities, structures a complex catalog of machines and production lines, connects customers to their projects, and becomes a serious acquisition engine for international markets.

Satyp wanted the opposite:

A blur-glass, motion-rich interface inspired by premium mobile apps

A platform where you scroll, tap, and bid naturally — like liking a photo

A system capable of handling serious money, legal rules, logistics, subscription layers, and accounting

A digital environment that feels like a curated private viewing, not an e-commerce site

The mission:

Build the first luxury auction platform that behaves like a social network, but operates like a regulated marketplace.

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Industrial Complexity Without Digital Clarity

check result

Structured Industrial Product Catalog

A unified catalog that organizes machines, production lines, and industry solutions with consistent specs, capacities, certifications, and cross-linked configurations — making complex industrial equipment instantly understandable.

Customer Portal Connected to ERP

A secure portal where clients track engineering stages, production progress, shipment timelines, documents, and after-sales support — all synced with internal systems for real-time accuracy.

SEO & AI-Ready Global Presence

A fully optimized technical foundation with structured data, performance tuning, and AI-friendly content, ensuring Novin Sanat becomes discoverable in global searches, rich snippets, and AI-driven answer systems.

AI-Assisted Page Builder & Localization Engine

An internal page-building system that lets the team create, localize, and launch new landing pages in minutes — transforming the website into a scalable growth and marketing machine.

02

Industrial Complexity Without Digital Clarity

The existing website was a generic WordPress build with no structure, no data model, and no operational integration.

Together, we identified the core challenges:

A clean, structured catalog that makes complex machines easy to understand and compare.

Clients track projects, documents, and shipments in real time — all synced with ERP.

Expressing Complex Machinery Clearly

Novin Sanat doesn’t sell simple appliances; they build:

Individual industrial machines

Complete production lines

Customized, plant-scale solutions

Each machine includes:

Specs, capacities, compliance data, upstream/downstream compatibility, and line-ready configurations.

The previous site could not communicate this complexity.

Connecting Customers to Operations

There was no integration between:

Website

CRM or sales

ERP

Engineering workflows

Production status

Customers relied on calls and emails to ask:

“What stage is my line in?”

“Has my machine shipped?”

“Where are my documents?”

For six-figure industrial equipment, this created friction and uncertainty.

Being Findable and Understandable Globally

To compete internationally, the brand needed:

Industrial-grade SEO

Structured data for Google, AI assistants, and product feeds

Clear, technical product descriptions

Region-specific landing pages

The old site was invisible to search engines and AI tools, limiting global reach.

All while staying cost-aware, fast, and scalable for a growing startup.

A modern industrial platform that boosts clarity, trust, and global readiness.

04

Build Phases

Phase 1 — Industrial Data Modeling

Completed

Mapping machines, production lines, specs, certifications, line configurations, and use cases into a unified structure.

blur-glass aesthetics, calm and premium motion language, gallery-like tone.

Phase 2 — Platform & Catalog Architecture

Completed

Rebuilding product and solution pages with consistent templates and cross-linking logic.

Phase 3 — Customer Portal Integration

Completed

ERP-connected portal for project tracking, documents, and after-sales workflows.

Phase 4 — SEO, AI Optimization & Global Positioning

Completed

Enhancing structured data, AI clarity, and targeted landing pages for new regions and industries.

Active

Phase 5 — Localization & Page Builder Expansion

In Progress

Rolling out localized pages and enabling non-technical staff to produce new content at scale.

Discover

Support

Mentoring

Simplifying

Projection

Advice

Browsing

Inspecting