Industrial Digital Transformation
Customer stories . 2024
A unified, globally optimized industrial web platform that turns a fragmented WordPress site into a structured, SEO-ready, ERP-connected operating layer for one of the Middle East’s leading food machinery manufacturers.
01
The Vision
Novin Sanat is a major engineering force in the food processing machinery industry:
— 20+ patents
— CE-certified equipment
— Full production line engineering
— Exporting to 30+ countries
— World reference for fully automatic falafel machines
But their digital presence didn’t reflect their industrial leadership.
Their goal was clear:
Build a digital platform that communicates the company’s global capabilities, structures a complex catalog of machines and production lines, connects customers to their projects, and becomes a serious acquisition engine for international markets.
Satyp wanted the opposite:
A blur-glass, motion-rich interface inspired by premium mobile apps
A platform where you scroll, tap, and bid naturally — like liking a photo
A system capable of handling serious money, legal rules, logistics, subscription layers, and accounting
A digital environment that feels like a curated private viewing, not an e-commerce site
The mission:
Build the first luxury auction platform that behaves like a social network, but operates like a regulated marketplace.
A unified catalog that organizes machines, production lines, and industry solutions with consistent specs, capacities, certifications, and cross-linked configurations — making complex industrial equipment instantly understandable.
A secure portal where clients track engineering stages, production progress, shipment timelines, documents, and after-sales support — all synced with internal systems for real-time accuracy.
A fully optimized technical foundation with structured data, performance tuning, and AI-friendly content, ensuring Novin Sanat becomes discoverable in global searches, rich snippets, and AI-driven answer systems.
An internal page-building system that lets the team create, localize, and launch new landing pages in minutes — transforming the website into a scalable growth and marketing machine.
02
Industrial Complexity Without Digital Clarity
The existing website was a generic WordPress build with no structure, no data model, and no operational integration.
Together, we identified the core challenges:
A clean, structured catalog that makes complex machines easy to understand and compare.
Clients track projects, documents, and shipments in real time — all synced with ERP.
Expressing Complex Machinery Clearly
Novin Sanat doesn’t sell simple appliances; they build:
Individual industrial machines
Complete production lines
Customized, plant-scale solutions
Each machine includes:
Specs, capacities, compliance data, upstream/downstream compatibility, and line-ready configurations.
The previous site could not communicate this complexity.
Connecting Customers to Operations
There was no integration between:
Website
CRM or sales
ERP
Engineering workflows
Production status
Customers relied on calls and emails to ask:
“What stage is my line in?”
“Has my machine shipped?”
“Where are my documents?”
For six-figure industrial equipment, this created friction and uncertainty.
Being Findable and Understandable Globally
To compete internationally, the brand needed:
Industrial-grade SEO
Structured data for Google, AI assistants, and product feeds
Clear, technical product descriptions
Region-specific landing pages
The old site was invisible to search engines and AI tools, limiting global reach.
All while staying cost-aware, fast, and scalable for a growing startup.
A modern industrial platform that boosts clarity, trust, and global readiness.
03
Technical Architecture & Platform Capabilities
Structured Product & Line CatalogWe rebuilt the catalog around:
Machines
Production lines
Industry solutions
Each entry now supports:
Technical specs & performance metrics
Capacity ranges
Certifications & compliance
Industry use cases
Compatible equipment
Cross-linked line configurations
This replaced static webpages with a real data model.
A secure portal where customers can access:
Engineering stages
Production timelines
Shipping milestones
Installation & commissioning info
Manuals, certificates, and maintenance logs
ERP integration ensures all data is synced automatically.
Transaction logs and audit trails
The visible user experience is:
tap → bid → win
But the back office is engineered for discipline, compliance, and scale.
We surfaced Novin Sanat’s industrial strengths:
Patents
Certifications
Global footprint
Innovation history
Unique flagship machinery
This establishes credibility immediately for global buyers.
In-app media editing
Motion-rich transitions and gesture-like interactions
Saved searches, favorites, and personalized feeds
Interaction patterns are familiar from social apps —
but tuned for slower, deliberate, high-value browsing.
Structured Product & Line Catalog
Customer Portal: Projects, Orders & After-Sales
Authority and Market Positioning Layer
Structured Product & Line CatalogWe rebuilt the catalog around:
Machines
Production lines
Industry solutions
Each entry now supports:
Technical specs & performance metrics
Capacity ranges
Certifications & compliance
Industry use cases
Compatible equipment
Cross-linked line configurations
This replaced static webpages with a real data model.
A secure portal where customers can access:
Engineering stages
Production timelines
Shipping milestones
Installation & commissioning info
Manuals, certificates, and maintenance logs
ERP integration ensures all data is synced automatically.
Transaction logs and audit trails
The visible user experience is:
tap → bid → win
But the back office is engineered for discipline, compliance, and scale.
We surfaced Novin Sanat’s industrial strengths:
Patents
Certifications
Global footprint
Innovation history
Unique flagship machinery
This establishes credibility immediately for global buyers.
In-app media editing
Motion-rich transitions and gesture-like interactions
Saved searches, favorites, and personalized feeds
Interaction patterns are familiar from social apps —
but tuned for slower, deliberate, high-value browsing.
04
Build Phases
Phase 1 — Industrial Data Modeling
Completed
Mapping machines, production lines, specs, certifications, line configurations, and use cases into a unified structure.
blur-glass aesthetics, calm and premium motion language, gallery-like tone.
Phase 2 — Platform & Catalog Architecture
Completed
Rebuilding product and solution pages with consistent templates and cross-linking logic.
Phase 3 — Customer Portal Integration
Completed
ERP-connected portal for project tracking, documents, and after-sales workflows.
Phase 4 — SEO, AI Optimization & Global Positioning
Completed
Enhancing structured data, AI clarity, and targeted landing pages for new regions and industries.
Active
Phase 5 — Localization & Page Builder Expansion
In Progress
Rolling out localized pages and enabling non-technical staff to produce new content at scale.
Discover
Support
Mentoring
Simplifying
Projection
Advice
Browsing
Inspecting
Because we bring more than visuals. We bring outcomes.
